Operating focus
Mina leads BrandHeir with a practical view of apparel, wholesale, licensing structure, and product-market fit.
About BrandHeir
A licensing company built for product execution.
BrandHeir was created to help recognizable brands move into apparel and merchandise with the control, taste, and operations needed to make a program credible.
Leadership
Mina Gerges
Founder and principal of BrandHeir.
BrandHeir point of view
A brand should not be stretched into every possible product. The strongest programs are selective, legible, and commercially useful.
Principles
Selective by design.
Respect the mark
Use brand assets carefully and only where they make sense.
Build for buyers
Create products that retailers and consumers can understand quickly.
Report clearly
Keep approvals, royalties, and program performance transparent.
Contact
Have a brand, license, or retail opportunity to discuss?
BrandHeir is built for focused conversations with brand owners, estates, licensors, and wholesale buyers.